Join this three-week online course and workshop with AP staff and special guests
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Learn from the writers, editors and technical team responsible for AI strategy at the Associated Press. Each week you’ll learn from technical demos, real-world case studies and ethical considerations when using AI for efficiency, decision making and data management.
Learn from the latest research
Discover tools and use cases
Understand ethical considerations
The course includes project-based weekly assignments to connect what you’re learning to your professional life. You’ll have the opportunity to experiment with tools and build an AI strategy for a specific project, team or role.
When: Tuesdays, Feb. 11, 18, 25, 11 a.m.–12:30 p.m. EST | Online
(The live sessions will be recorded and available for 60 days with registration.)
Questions? Contact ap@edmaker.co.
Standard rate is $359 per ticket. Group discounts are available at checkout.
Features of the online classroom
Assignments
Participant discussion forums
Lessons and supporting materials: tip sheets, presentations, recordings of live sessions
Early access to AP’s new video shorts on reporting on artificial intelligence
Program
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Week 1: Essential Tools
February 11, 2025 | 11 a.m.–12:30 p.m. EST
Session 1: Generative AI tools and use cases in the workplace
Learn applications for communications and writing.
Session 2: Chatbots and writing
Learn how to prompt engineer and edit what you get back from ChatGPT in this presentation. Includes audience Q&A.
Wrap-up
Overview of project-based assignment for participants to work on during Week 1.
Assignment
Experiment with the generative AI tools covered in the session. Conceive of three use cases within your role or team. Test the tools on those use cases. Post any questions to the discussion forum in the online classroom.
Speakers
Chris Harihar, executive vice president of PR, Mod Op
Mythili Sankara, data scientist, The Associated Press
Week 2: Use Cases
February 18, 2025 | 11 a.m.–12:30 p.m. EST
Session 1: AP’s work optimizing workflow in newsrooms
Learn how the AP is helping newsrooms optimize workflow and discover lessons that can be applied to your project.
Session 2: AI for optimization in your workflow
Explore AI tools for business operations.
Wrap-up
Questions or reflections from participants after completing assignment 1. Overview of project-based assignment for Week 2.
Assignment
Identify a specific challenge or inefficiency in your current workflow or team processes that could be improved with AI tools. Using the tools introduced during the session, explore how they could address the challenge.
Speakers
Jason Smith, director of customer impact, workflow solutions, The Associated Press
Steve Clayton, vice president of communications strategy, Microsoft
Week 3: Ethical Considerations
February 25, 2025 | 11 a.m.–12:30 p.m. EST
Session 1: Investigative reporting and ethics in AI
Presentation of AP’s “Tracked” series: An Associated Press investigative series spurred real-world impact by revealing how governments across the globe mobilized mass surveillance and predictive tools in our communities, amid a year of pandemic and protests.
Session 2: How to define ethics in AI for your organization
While AI has the potential to streamline aspects of work across industries, human oversight is essential to addressing potential ethical challenges. Some ethical considerations include misinformation, disinformation, bias, lack of transparency, privacy issues, information security and negative social consequences. In this session, you’ll learn how to identify, assess and address ethical challenges arising from AI implementation.
We’ll cover how to:
Integrate AI in various workplace scenarios, such as customer service, content creation, data analysis, and other tasks, while mitigating potential ethical implications.
Communicate the use of AI within organizations and to stakeholders to maintain trust and prevent misunderstandings.
Use industry-specific codes of ethics and other resources to guide ethical decision-making processes and behavior for AI-driven practices across different professions.
Wrap-up
Questions or reflections from participants after completing assignment 2. Overview of project-based assignment for Week 3.
Assignment
Define the ethical considerations related to your AI project or strategy. Post any questions to the discussion forum in the online classroom.
Compile each week’s assignment into a brief strategy document for your AI project.
Speakers
Sally Ho, investigative reporter, The Associated Press
Michele E. Ewing, APR, PRSA fellow, professor, Kent State University
Hosted by:
Aimee Rinehart, senior product manager AI strategy, The Associated Press