Join experts from the Associated Press for two AI courses this fall.
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AI Essentials for Content Professionals
Use AI effectively while protecting accuracy, judgment and trust
A two-part online course on Tuesday and Thursday, Oct. 6 and 8, 2-3:30 p.m. EDT
Deepfakes and Generative AI: How to Verify What’s Real Online
Learn how to authenticate online content
Live online course Tuesday and Thursday, Oct. 13 and 15, 10-11:30 a.m. EDT
For a limited time, register for both courses for $175 (plus taxes and fees).
For course support, contact ap@edmaker.co.
Online classroom includes:
- Access to live guest speaker sessions
- Recordings of live sessions
- Resources for people just getting started with verification
- Discussion groups for peer support and connection
Discounts
AP member discounts
AP members may email ap@edmaker.co to request a member discount.
Group discounts
Send your team to a course to learn together and receive group discounts. You’ll receive world-class instruction and high-touch customer support.
— 3 to 4 registrants: 10% off per person
— 5 to 10 registrants: 15% off per person
— 11 to 20 registrants: 20% off per person
— 21+ registrants: 25% off per person
You can access group rates at checkout.
AI Essentials for Content Professionals
Use AI effectively while protecting accuracy, judgment and trust
Live online course Tuesday and Thursday, Oct. 6 and 8, 2-3:30 p.m. EDT
AI is becoming a key tool for content creation—but faster is not always better. Which tasks are appropriate for AI assistance? What information is safe to share with a tool? How should you check its output, and when should you tell colleagues, clients or audiences that AI was involved?
Designed for journalists, editors, corporate communicators and public relations professionals, this workshop offers practical guidance grounded in AP’s expertise in accuracy, standards and audience trust.
Through demonstrations, case studies, guided exercises and conversations with AP staff and guest experts, you will examine where AI can help, where it can create risk and how to make responsible choices in your own work. Between sessions, you will test an AI-assisted workflow relevant to your role and bring your questions and observations back to the group.
By the end of the workshop, you will be able to:
Decide when AI is—and is not—appropriate for a content-related task.
Protect confidential, proprietary and unpublished information.
Evaluate AI output for accuracy, sourcing, bias and quality.
Understand how consumer and enterprise AI tools differ, including how licenses and data settings affect risk.
Determine when and how to disclose AI assistance.
Apply AP-informed principles to your own workflows and team guidelines.
Participants will receive advance materials, practical worksheets and access to session recordings and resources through the online classroom.
Program
All live sessions take place on Zoom, 2-3:30 p.m. EDT. You can join live or watch recordings at your convenience. The online classroom includes all session recordings, asynchronous discussions and other resources.
What AI can and cannot do for content work
Practical AI use cases for content teams
Prompting for better, safer results
Tuesday, Oct. 6
2-3:30 p.m. EDT
Speaker:
Troy Thibodeaux
Director of AI research and adoption, The Associated Press
Why Standards Matter for AI Use in Content Work
Join Amanda Barrett, AP’s vice president of news, standards and inclusion, for an inside look at how the world’s largest news organization approaches standards and guidance for AI use. She’ll cover the red, yellow, green zones of when to avoid AI, when to use it with caution and when to go for it. She’ll also share how the Associated Press uses AI in its operations, how it oversees quality control over AI outputs and how it ensures a healthy layer of editorial judgment. This interactive session will also cover transparency, disclosure and standards – and how disclosure can be a double-edged sword. The session will close with a look at how guidance on AI use can vary with each content format: text, photography, video and illustration. There will be time for audience Q&A. You’ll leave with ideas on how to establish standards for your personal content work or for your organization.
Thursday, Oct. 8
2-3:30 p.m. EDT
Speaker:
Amanda Barrett
Vice president of news, standards and inclusion, The Associated Press
Deepfakes and Generative AI: How to Verify What’s Real Online
Learn how to authenticate online content
A two-part online course on Tuesday and Thursday, Oct. 13 and 15, 10-11:30 a.m. EDT.
Seeing is no longer believing. Generative AI has made it faster and easier to create convincing fake images, video and audio, making it increasingly difficult to determine what is authentic online.
In this two-day online course, you will learn how to identify common forms of synthetic and manipulated content, recognize warning signs and conduct essential first-pass checks. You will then apply a step-by step verification workflow, explore tools and techniques for authenticating digital content and learn how to communicate uncertainty when the evidence is incomplete.
Whether you create, review, publish or share digital content, this course will help you evaluate questionable material with greater confidence and make more informed decisions before acting on it.
Program
All live sessions take place on Zoom, 10-11:30 a.m. EDT. The online classroom includes all session recordings, asynchronous discussions and other resources.
The new verification problem
Common types of synthetic and manipulated content
Red flags and first-pass checks
Tuesday, October 13
10 a.m. EDT
Speaker: To be announced.
Verification workflow
Tools for authentication
Communicating uncertainty
Thursday, October 15
10 a.m. EDT
Speaker: To be announced.
Questions? Email ap@edmaker.co.
Produced in partnership with Edmaker Online Learning