Learn how to keep your website front and center to your audience.

Watch the session that was recorded on Tuesday, Nov. 14, 12 to 1 p.m. EST
The recorded live session will be posted here until Dec. 14, 2023.

Artificial intelligence is poised to upend web searches with the change to generative search. With generative search, a query is answered with a paragraph explainer and potentially a few links below the paragraph. Social media recommendation algorithms are constantly changing and, in some cases, drastically reducing referral traffic to your digital properties. This webinar is meant to explain the changes in search and how organizations might mitigate the one-two punch of search and social referrals tanking.

The session will cover:

Changes in social media referrals that organizations have already seen
Anticipated changes to search as AI evolves
Actions that you can take to prepare
Collaborative solutions available

Questions? Contact ap@edmaker.co.

Speakers

Aimee Rinehart, senior product manager AI strategy, Associated Press

Ernest Kung, AI product manager, Associated Press

Brad Gerick, bilingual journalist specializing in SEO, Google Analytics 4 and content strategy. After full-time roles at the N.Y. Daily News and a pair of hyperlocal startups, he founded Gerick Digital Strategy and has worked with newsrooms and marketers across the U.S. and Canada, as well as Europe, South America, Africa and Asia.

Michael Hastings, senior product manager of SEO at Gannett | USA Today Network, where he focuses on enhancing search capabilities for 150+ news sites. Michael has close to a decade of digital experience with previous roles at Tribune Media and Red Venture.

Adriana Lacy, an award-winning journalist and consultant based in Boston, Massachusetts. She is the founder and chief executive officer of Adriana Lacy Consulting, a consulting firm that specializes in helping businesses expand their digital audiences.

Questions? Email ap@edmaker.co.

Produced in partnership with Edmaker Online Learning