Edmaker Showcase
Toolkits and Guides to Support Learning
Toolkits to support market development for GreenWave’s audience of ocean farmers and kelp buyers
We worked with the sustainability nonprofit GreenWave.org on a NOAA-funded market development project to produce a series of three guides for different industry players in ocean farming:
Kelp farmers
First-time kelp buyers
Experienced kelp buyers
See Purchasing Practices: Guide for First-Time Buyers
Guide Description:
Drawing from 82 resources and insights from 25 active kelp farmers and buyers, this guide covers everything you need to know to get started. Edmaker wrote, edited, and designed the guides based on GreenWave’s brand guidelines.
This guide contains:
An overview of U.S. seaweed production and markets
Information about the functional benefits and applications of seaweed for food, biostimulants, animal feed, materials, cosmetics, pharmaceuticals, and nutraceuticals
A sourcing specifications worksheet
Tips for building lasting relationships with kelp farmers and processors
Information on how to purchase kelp samples for product development
Marketing Toolkit for AP Learning from the Associated Press
We built and launched the professional development program of the Associated Press, called AP Learning. In addition to new course development, our ongoing work includes marketing strategy and development for AP Learning courses.
Social assets (ads, graphics, videos)
Email marketing (example here)
House advertising on ap.org
Watch the video “Comma drama: What’s up with the Oxford comma?” we produced from previous live sessions to market an AP Stylebook Workshop.
House ad example for AP’s writing workshop, Write Your Way to Success:
Guides to support Fortune’s on-demand video courses
Edmaker produced six courses for Fortune’s membership community for executives, Fortune Connect. Content included videos with experts that we produced, shot, and edited. Each video included text and graphic overlay animations. We created learning guides related to entrepreneurship to reinforce lessons and guide individual progress.
View the learning guide on Bouncing Back from Failure
Practical tools for librarians
We create guides for librarians to help support their online learning. From diversity audits to survey design, we produce practical toolkits that librarians can use immediately for their jobs.
